et Philanthropy Circle (PPC) is the brainchild of
Hamptons Pet founder Jewel Morris. Her inspiration
to promote animal advocacy came from her
husband, Bob, and their rescues, Taz and Nicky.
Passionate about pets, the couple was determined to save and
enhance the quality of animal lives through education; thus, the
birth of PPC.
In addition to the organization’s educational outreach
initiative, PPC recognizes the value in partnering. Relationships
lend a great opportunity for businesses to brand their image
alongside PPC. At the launch of PPC’s first PetFest and Pet Hero
Awards (PHA), sponsor Subaru® of America attended along with
27 animal welfare groups including ASPCA®. The second year,
Purina® promoted their Chef Michael’s® brand, setting the world
record for the largest number of people dining with their pets at
Thanks in part to PPC’s reach of over 7,000 rescue
organizations and the popularity of PHA, businesses are lining
up to “Join the Circle.” These collaborations are proving to be a
win-win for pets, charities and sponsors.
One of PPC’s proudest accomplishments was the launching
of the free “Discount RxCard,” backed by Catamaran, a multi-billion dollar company. Over 60,000 pharmacies like Walgreens,
CVS and Rite Aid accept the card. $1.00 is donated to PPC
each time the card is used. Morris states, “The feel-good part of
promoting this card is that it saves money for families that can’t
afford Rx insurance. A volunteer presented the card at Walmart
and received a ten percent discount on eye prescription glasses.
She texted, ‘This is a great card! Yay!’”
Anyone, anywhere can download the free card at
petcircle.org. No stranger to convenience, the site also has a
pharmacy locator that identifies participating pharmacies by
zip code. What is the best part? PPC shares the proceeds with
any 501(c)( 3) animal welfare group that registers online and
promotes the use of the card.
Additionally, educational campaigns are being designed to
spread animal welfare awareness. Campaigns include a series
of Public Service Announcements featuring celebrities and
school programs called, “Be Kind to Animals” that features pet
cartoon characters. PPC is also gearing up for this year’s PHA to
be held in Manhattan on October 30th.
For more information, visit petcircle.org.
Pet Philanthropy Circle
Partnering for Pets
Building a circle of corporations and animal charities.
BY STEPHANIE CLARKE
Jewel and Bob Morris with their Paws of Inspiration, Nicky and Taz.
Annie the PPC Spokespaw spreads awareness in this sleek, blue Subaru.